
Next to our hotel in Rome there is a vending machine. It is covered in buttons, has slots for money and for cards, is covered in pictures and Italian writing, and it changes colour every few seconds. It looks a bit like a Las Vegas slot machine, and like one of those has caused both delight and tears.
We have sat at the bar which is next to it and observed many people using, or trying to use it. Last night there was an American girl trying to use it, the interaction ended in tears.
So what is this mystery machine and why does it affect people the way it does. Jean went to investigate.
it is a cigarette vending machine which has instructions only in Italian and a process for purchase that is convoluted and complicated. Clearly the locals understand it, but any visitor is baffled. Often they put their money into the machine only to fail the process to purchase and then walk away empty handed and without their cash.
Upon investigation, Jean’s concluded that ID is required as part of the purchase process. All Italians have this via a national ID card. Things like passports and drivers licences or foreign ID cards are useless – but there is no indication of that on the machine. So having watched people struggle with it and fail, I’m pretty sure that this machine is the most profitable vending machine in Italy.












































